Red King

What is Preferred Customer Pricing?

Some of our distributors require us to adhere to a Minimum Advertised Price (MAP) policy.

We are kinda bummed about that. Many of the items we had on our website were selling for less than the MAP price, and we had to raise the price on those items.

So, we thought of a solution: Preferred Customer Pricing. Most site visitors will see the normal price. People enrolled in our Preferred Customer Pricing program will see a discounted price.

Awesome, so how do I enroll?

• Step 1: Log in or Create an Account.
• Step 2: Click on the "Preferred Pricing" link on the account dropdown at the top of the page.
• Step 3: Click on the "Enroll Now" button.
• Step 4: Automatically save 10-20% off, year round, on selected Ulbricht nutcrackers.

Any fine print?

Not much, really. Not all items have preferred pricing. When an item is listed on our "On Sale" page, the sale price takes priority over the preferred price. Oh, and we reserve the right to pause or remove this program at any time.